How to Write a Case Study in SWOT analysis?

SWOT analysis may be an age-old method, but it is the most effective method to analyze a brand. You may be asked to conduct a SWOT analysis on IKEA case study. But a lot of first-year students are not aware of SWOT analysis, and thus they will need all kinds of help they can get. In this blog, we will break down the four major aspects of SWOT analysis to help you understand this marketing strategy

ØStrengths

You will have to analyse the positive aspects of the brand or industry which positively distinguishes from competitors. It can be your social media presence, manufacturing process. Customer care regime or simply on how the company motivates its staff. It should focus on something intangible like a company’s brand attributes or about the company’s unique selling proposition.

Ø  Weaknesses

After you are done with figuring out the strengths of a brand, you need to find the weaknesses that lie within the company. Figure out what exactly holding back the business or project. It can be a shortage of skilled people or financial problem. Take, for instance, if you are asked ton writ Microsoft case study, it’s negative aspect will be its failure for growing its hardware product sales like surface pro computers and phones.

Ø  Opportunities

Identify the opportunities that lie with the brand. Make sure you discuss the time frames for each opportunity. Identifying the opportunities can help the company understand how to take advantage of them to grow bigger. Separate opportunities into two sections- one would be which is ongoing and limited “windows of opportunity will constrain others.”

Ø  Threats

Threats are usually out of one’s control. Threats can negatively impact the business, which is why it is necessary to discover them in an earlier stage so that necessary actions can be taken to minimize the risk. Threats can be anything like changes in consumer behavior, taste competitor actions, digital disruptions, supply chain issues, etc. Regularly analyzing brand, competitors and wider markets can help in spotting threats at an earlier stage. A major threat for IKEA swot analysis will be that the brand may be subject to lawsuits from consumers who were harmed by IKEA products.

Get to know the four major factors discussed above if you want to conduct SWOT analysis successfully.

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