How to Write a Case Study in SWOT analysis? SWOT analysis may be an age-old method, but it is the most effective method to analyze a brand. You may be asked to conduct a SWOT analysis on IKEA case study . But a lot of first-year students are not aware of SWOT analysis, and thus they will need all kinds of help they can get. In this blog, we will break down the four major aspects of SWOT analysis to help you understand this marketing strategy Ø Strengths You will have to analyse the positive aspects of the brand or industry which positively distinguishes from competitors. It can be your social media presence, manufacturing process. Customer care regime or simply on how the company motivates its staff. It should focus on something intangible like a company’s brand attributes or about the company’s unique selling proposition. Ø Weaknesses After you are done with figuring out the strengths of a brand, you need to find the weaknesses that lie within the company. Figure out wh